Skip to main content
TECH NORTH STARS

Small-scale

Sales FunnelTech North Star

Sell and deliver a product entirely digitally.

C4 diagrams · ADRs · Cost of ownership

Your problem: sell and deliver a product entirely digitally.

There are three major steps in this situation:

  1. Convince: the landing page, the story, testaments, data, showcase, etc. until your prospect decides to actually buy.
  2. Check-out: the collection of information needed for delivery, or even a decision on your side that this prospect can get the product (e.g. delivery address in served areas, yes, even some digital products have that requirement).
  3. Deliver: fulfillment of the order by a digital downloadable presented, or a transaction done.

Get my Tech North Star and start building your digital storefront now!

Licensed under the End-User Licence Agreement. VAT included — the price shown is what you pay, currency selected for you based on your residency during checkout. Sold by Paddle as merchant of record; see the Terms and Refund Policy.

How to use this package?​

Simply drop it into a new project you are about to start and ask your choice of LLM to start scaffolding based on this. Kickstarting your home project for a short-term dopamine hit is a great feeling!

Or do the traditional way if you don't want to waste your initial tries:

  • read the content yourself
  • replace the decisions with your context [you see marked points where you have alternatives]
  • align with team and stakeholders about the plan to execute and the associated budgets with the ROI and OKRs
  • execute as a team and reap the benefits of kickstarting your tech organization!

Congrats, now you have a digital lab that can cook up the next product too! Long-term thinking over short-term dopamine!

Questions buyers ask​

What is in a package, what the licence lets you do with it in paid client work, how refunds work before and after the download, and how to get the files again on a new machine — all under "Questions buyers ask" on the FAQ.

The binding terms are in the End-User Licence Agreement and the Refund Policy.